Photography plays a critical role in the real estate industry. In fact, high-quality real estate photography has been shown to have a significant impact on the success of property sales.
It is essential for real estate agents and agencies to invest in professional photography services to showcase their properties effectively and maximize their potential to attract potential buyers. By doing so, they can increase the visibility of their listings, generate more interest, and ultimately, achieve faster sales at higher prices.
According to a study conducted by the National Association of Realtors (NAR), 87% of home buyers who used the internet to search for properties found photography to be the most useful feature on a real estate website. In addition, listings with professional photos received 118% more online views than those without.
Furthermore, the same NAR study found that homes with high-quality photography sold faster, with 83% of sellers reporting that their home sold faster because of professional photographs.